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Packaging

Blockbuster

My first packaging project began with a single popcorn variety and grew into a six-product line carried in more than 5,500 Blockbuster stores nationwide. As new flavors were introduced, I expanded the original design into a cohesive packaging system that kept every product instantly recognizable on the shelf.

Client
Blockbuster
Programs
Adobe Illustrator, Adobe Photoshop
Credits
Packaging Design, Art Direction
The Blockbuster microwave popcorn line laid out on a counter: a Theatre Style tub filled with popcorn, ringed by Kettle Corn, Butter Light, Butter Flavor, Extra Butter, and Natural packets.
Three Blockbuster four-pack cartons on a kitchen counter in Extra Butter, Butter Flavor, and Butter Light.

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